DARREN BOOY

SEO & WEB DESIGNER

Highly analytical and organised with a flair for creative design has resulted in valuable asset at the University of Reading that secured valuable expertise in research and project management with particular aptitude towards website design, internet marketing and SEO.  

  • Darren Booy
  • Lulofsstraat 55, The Hague
  • me@darrenbooy.com
  • +31 0655 908597

Employment

  • Creative Director2009 - Present

    Darrenbooy.com

    Role involves working on a number of challenging projects as a consultant offering dynamic services such as SEO, inbound marketing, Website design, developing training interventions; undertaking risk assessments, innovation development, digital project management, mentoring and supporting business development bids – responsible for project design, liaising with project stakeholders and retention of project timetable to meet deadlines.

  • Client List2009 - Present

    - CP Training ConsortiumLtd

    - OCN Credit 4 Learning Ltd.

    - Gogo Training

    - Guide Dogs for the Blind

    - MBF-International Ltd.

    - Remy Hunter Photography

    - Core Physio

    - Dr Thomas Woodman (Dawkins Authority)

    - Effilex Consulting

    - Hourglass Consulting

    - Far East Fashions

    - IBG (Intelligent Buildings Group)

    - Bernard Williams Associates (BWA)

     

    Role Responsibilities

    • - Stakeholder interaction and negotiation of acceptance and quality criteria.

    • - Ensuring web builds are completed on time in accordance with the project/stage plan

    • - Ensuring the retention of intellectual and technical property rights during and as a consequence of the project.

    • - Application of appropriate strategic models of organisational semiotic concepts such as affordance, for intelligent agents/actors within a complex business models.

    • - Responsible for ensuing project budget assurance to meet target earnings set by client.

    • - Lead consultant in the application of management systems including detailed software engineering techniques (SQL, UML, XML, HTML, Actionscript)

    • - Experience with implementing AGILE methodologies (SCRUM)

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  • Senior Researcher2001 - 2009

    The University of Reading

    The design and demonstration of technical systems and prototypes that were then tested in the business or living environments in order to produce industry best practice criteria and protocols in the specialist areas; the production and presentation of project reports and conference publications for sponsors and clients; the supervision of team members; and the facilitation of project programmes and methodologies to meet stakeholder expectations, budgets and schedules.

  • Client List

    - Informatics Research Centre

    - The ASSET Factor

    - ARUP

    - Thales Intelligent Controls

    - Office of Deputy Prime Minister (ODPM)

    - University of Greenwich

    - University of Southampton

    - UK Department for Transport (DfT)

    - Guild of Architectural Ironmongers

    - The Thomas Pocklington Trust

    - Royal Berkshire Hospital

  • Paper Publications

    Darren Booy, Professor Kecheng Liu, Dr Bing Qiao, Professor Chris Guy, Digital Ecosystems and Technologies, 2008. DEST 2008. 2nd IEEE International Conference ‘A Semiotic Model for a Self Organising Multi-Agent System’ page(s): 326-331, ISBN: 978-1-4244-1489-5 , Phitsanulok , Thailand. 26 - 29 February 2008.

     

    Darren Booy, Professor Kecheng Liu, Dr Bing Qiao, Professor Chris Guy -AMBI-SYS 2008 First International Conference on Ambient Media and Systems A Semiotic Multi-Agent System for Intelligent Building Control’, ISBN:978-963-9799-16-5, Article No. 24,   February 11-16 2008, Quebec City, Canada

     

    Darren Booy, Rachel McCrindle, Julie Barrett, Geoff Cook - CSUN's 18th Annual International Conference "Technology and Persons with Disabilities" March 17-22, 2003 Los Angeles, CA.  -   ‘Designing Software Interfaces for a Universal Audience. – article 272

     

    For full list click here

Education

  • Phd (Pending Viva)2004 - 2013

    The University of Reading

    Adaptable Public Access Terminals for Visually Impaired people using Smart Cards

  • BSc Computer Science(Hons)1998 - 2001

    The University of Reading

    Graduate Sullivan Award Winner for highest grade in 2001

  • BTEC National Diploma in Information Systems 1996 - 1998

    North Devon College

    Graduated With Distinction

  • A Level1997 - 1998

    Philosophy & Theology

    Feci ergo existimavi.

  • Attended Magdalen School

    (Subsiduary of University of Oxford)

     

Graphics and media skills

  • Photoshop

  • Indesign

  • Illustrator

  • Flash

  • Corel Draw

  • Cinema4D

Programming Skills

  • Dreamweaver

  • HTML5

  • Php/Sql

  • Javascript

  • Wordpress

  • XML

  • Smartcard API

  • ASP

  • VB.NET

Design Skills

  • Graphic Design

  • Web design

  • Print Design

Project Management

  • PRINCE2 Practitioner

  • AGILE SCRUM

  • ILM Team Leader

  • HARL PMGuru

Publications

  • Darren Booy, Professor Kecheng Liu, Dr Bing Qiao, Professor Chris Guy, Digital Ecosystems and Technologies, 2008. DEST 2008. 2nd IEEE International Conference 'A Semiotic Model for a Self Organising Multi Agent System'- -331, ISBN: 978-1-4244-1489-5 , Phitsanulok , Thailand. 26 - 29 February 2008.
  • Darren Booy, Professor Kecheng Liu, Dr Bing Qiao, Professor Chris Guy -AMBI-SYS 2008 First International Conference on Ambient Media and Systems A Semiotic Multi-Agent System for Intelligent Building -963-9799-16-5, Article No. 24, February 11-16 2008, Quebec City, Canada
  • Hui Du, Renchu Gan , Kecheng Liu , Zhenji Zhang, Darren Booy - IFIP International Conference on Research and Practical Issues of Enterprise Information Method for Constructing Performance 1179-1189, ISBN, 978-0-387-
  • 76311-8, October 14-16 2008, Beijing, China.
  • Professor Rachel McCrindle, Darren Booy - The 11th International Conference on Human-Computer Interaction (HCII- Designing Usable and Accessible Public access terminals USA, 22-27 July 2005
  • R. McCrindle, J. Barrett, D.Booy, G. Cook, L.O'Neill - Vision 2005 International Conference Designing Volume 1282, September 2005,Pages1041-1045 Vision 2005 - Proceedings of the International Congress held between 4 7 April 2005 in London, UK
  • R. McCrindle, J. Barrett, D.Booy, G. Cook, Include 2005 International Conference - International conference on inclusive design, Royal College of Art, London, UK, 5-8 April 2005 Poster Inclusive Interface Design for a Hospital System
  • Cook, G.K.; Yohannes, I.; Booy, D.A.; Le Scouiller, S.A.; Lighting Homes of people who are Visually Impaired, Volume 1282, September 2005, Pages 1103-1107, Include 2005 International Conference - International conference on inclusive design, Royal College of Art, London, UK, 5-8 April 2005

  • McCrindle, R; Cook, G; Booy, D; Barrett, J; O'Neill, L (2005). ' Include
    2005 International Conference - International conference on inclusive design, Royal College of Art, London, UK, 5-8 April 2005
  • Darren Booy, Rachel McCrindle, Julie Barrett, Geoff Cook - CSUN's 18th Annual International Conference "Technology and Persons with Disabilities" March 17-22, 2003 Los Angeles, CA. - Designing Software Interfaces for a Universal Audience. article 272
  • Inclusive Interface Design for a Hospital System. Proceedings Include 2003: Inclusive Design for Society and Business. An international conference at the Royal College of Art, 25-28 March 2003. Eds J. Bound, R.Coleman
  • Cook, G. McCrindle, R. Barrett, J. Booy, D. Arnold, F. - The Association for the Advancement of Assistive Technology in Europe (AAATE) 2003, 1-3 September 2003, are holding their 7th 144, event:22
  • McCrindle, R., Arnold, F., Cook, G., Barrett, J., Booy, D., 2002, Inclusive design of an interface for a hospital system for information, communication and entertainment, Proceedings of the 4th International Conference on Disability, Virtual Reality and associated Technologies, The University of Verszprém, Hungary, pp139-149.

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Download resume as PDF format
Some of the projects i'm proud with

Contact info

  • Darren Booy
  • Unit 33/34
  • LabS55;
    Lulofsstraat 55;
    2521 AL Den Haag;


  • Email: me@darrenbooy.com
  • Phone: +31 0655908597
  • Website: www.darrenbooy.com

Let's keep in touch